What is personal Branding Photography?
Personal Branding Photography is focused on the business owners and entrepreneurs. It provides magazine quality images which tell the story of their brand and connect with their audience on a personal level. The goal of Personal Branding Photography is to showcase a human part of it because especially now People want to buy from humans . They want to connect and have a feeling of trust.
The photos can include images of you, your team, your products, your daily activities, workspace and anything which connects with you and your business.
How the process of a Personal Branding Photoshoot look like?
The process of the photoshoot is visualized here
What is Branding Building?
Brand building is the process of creating and establishing a brand’s identity in the minds of consumers. It involves developing a unique name, design, and messaging that distinguishes a brand from its competitors and reinforces its values and promises. The goal of brand building is to create a strong and positive association between the brand and its target audience, ultimately leading to increased brand awareness, loyalty, and sales.
What is branding archetype?
Archetype – (from Greek – a prototype of some kind of behavior). The concept of an archetype was introduced by Carl Gustaw Jung , a Swiss psychiatrist, who noticed that people connect certain, universal, usually unconscious, behavior patterns that carry a strong, emotional charge with them. They can reflect human ambition, motivations, values, beliefs, and morals. Archetypes constitute the collective wisdom of mankind to help us discover and understand who we are in this world and what is our vocation.
More details about branding archetypes you will find here.
What is a visual identity?
Visual identity comprises all the visual elements that represent and differentiate a brand: anything your customers see, online and offline, from your logo to the packaging of your products. Every aspect of this visual identity will send a message about your brand, and it’s essential that they all send the same message. By creating a strong visual identity, you will create a consistent business presentation that will make your brand not only recognizable but also memorable.
What is a responsive website?
A responsive website is a site that is designed to adapt and display well on various devices, such as desktop computers, tablets, and smartphones, providing an optimal viewing and browsing experience for all users. To find out more about the process of building a responsive website with me, go here.
How to prepare for a branding photoshoot?
When preparing for a branding photoshoot, you should take a few steps:
1. Take the Archetype test
2. Look for inspiration
3. Find the location
4. Get the right clothes
5. Think about Props
6. Give yourself a confidence boost
7. Make an appointment with makeup artist
8. Sleep well and rest
The whole process is described in detail here
What are the main elements of visual identity includes?
Logo – a visual image that can be easily understood and recognized, that serves as a symbol for your business.
Colors – choosing the color palette for a brand is important, as most customers say the brand color plays a key role in the purchase decision.
Fonts and Typography – they should help your brand convey the emotions you are trying to get from the customers.
Photography and imagery – should fit with the rest of your brand’s identity. This includes photos or illustrations of your products, team members, workspace.